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Differentiate by leveraging Opportunity

 
Progress is measured by the degree of differentiation within a society. Herbert Read

In order to be irreplaceable one must always be different. Coco Chanel
 
Niches are found by recognizing Opportunity
 
I met one very on-the-ball Business Owner who said to me that people who don’t take advantage of opportunities made him really angry. What fascinated me about that is if you think like that, then you can’t help but see opportunities. It opens you up to them. But why? Belief? Purpose? Identity? I believe all are part of the equation but I think there are two major keys to finding out just not any opportunity, but the all-important low hanging fruit. You need to spend the time not just looking for these great opportunities; you need to develop them. You also need to understand them well enough to know what makes them special. I think most Business Owners don’t do this well. They have a tendency not to put in the effort to find the best “fruit trees”, much less to cultivate/nurture them for optimal production. I think many simply don’t know “how to”, nor do they see the value of learning to do so. It’s a matter of searching, seeking, uncovering and understanding enough to be able to fit it all together; solve the puzzle. To actively seek and understand the potential.


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